The following infographic breaks down some of the recent trends in silent auction engagement by donors from across the United States. We can see that overall, engagement has been on the rise with overall participation and number of bids rising steadily in the beginning of the year. It’s also interesting to note the increase in bids that happen on the same day users register for an event. Similarly, bidding has a whopping 78% increase when there is a promotional email is sent out.
Source: Figures based on one quarter of results in client programs with more than 1 million members. Survey results based on 10,578 respondents conducted by www.destinationrewards.com
About Ian Lauth
Ian Lauth has been working to help Nonprofits maximize their fundraising revenue since early 2012 when he was hired by Winspire to develop external communications, brand expansion and product delivery processes. You can also find Ian on Google+.
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