Benefit auctioneers can do a lot to add to the success of your charity auction or fundraising event. Unlike commercial auctioneers who specialize in selling commodities and other goods for profit, charity auctioneer specialists have experience raising money that’s not for profit.
Not all auctioneers are created equal. There are many different styles and many different categories of auctioneers. The reason you want a professional who focuses on fundraising auctions is because it takes a different mindset.
Engaging an audience of donors and Nonprofit supporters requires a unique approach that will connect them with a higher cause.
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“If you’re selling at a commercial auction, you’re selling product.” says Benefit Auction Specialist Scott Robertson, “When you’re selling at a fundraising auction, you’re really selling to people. As a charity auctioneer, you want to help permeate the mission of the organization throughout the event, and you do that with body language as well as words from the podium.”
Another difference between commercial and benefit auctioneers is the cadence of their chant. Commercial auctioneers will sell maybe 75-100 items per hour. Fundraisers on the other hand, will have maybe 20-30 items.
Robertson concludes, “Benefit auctioneers need to be able to slow things down to make sure people actually understand what they’re saying and give the audience time to, you know, feel the love to bid.”
Want to learn more about hiring a profesional Benefit Auction Specialist for your upcoming fundraiser? Talk to a Winspire Event Consultant for a list of successful charity auctioneers in your area.
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