By Katya Andresen on her blog Nonprofitmarketingblog.com
Yesterday, I caught part of the virtual conference MCON2012 – which focuses on how to market causes to millennials ( the children of baby boomers or Gen Xers). One session focused on the 2012 Millennial Impact Report – a survey of more than 6,500 people ages 20 to 35 – which shows 75% of millennials donate (in small amounts), 70% have raised money for their favorite causes and most give for reasons that span generations—they have a relationship with the cause.
Millennials are very big on two things: doing things digitally and interacting with their peers. Millennials prefer to hear from causes by social media, enews and websites.
They prefer to give online – or in person. They like to hear about volunteerism from their peers and online.
So what does that mean to us? According to Derrick Feldmann and Angela White, who authored the report:
1. Inspire millennials online, in the moment, to urge them to action. They tend to be impulsive givers, so provide quick ways to act when there is a compelling reason to do so.
2. Tell them about the difference they could make. And if they give or volunteer, follow up with information on their impact. Like donors of all ages, their pet peeve is having no idea what their gift accomplished.
3. Keep in mind that millennials… Click Here to visit Katya’s Blog and see more ways to connect with Millennials.
